Baume & Mercier has over 170 years of watch making history. Beginning in 1830 two Baume brothers, who’s family had been in the watch making business since the mid-1500s, established the Baume Freres Watch firm in the Swiss Juna Region. In 1918 a grandson of the founder, William Baume met Paul Mercier, and they created a business partnership. In 1921 Baume & Mercier received the coveted Poinçon de Genéve, the highest honour given master watchmakers by the Republic and Canton of Geneva. Baume & Mercier’s long-standing criteria of accuracy and design make it today a brand at the forefront of contemporary luxury.
Over the years, Baume & Mercier created some of the most innovative technological breakthroughs in timekeeping. The development of the planetary rotor, a device that oscillates with the movements of the wrist to wind the watch and activate the mainspring, led to the production of the world’s flattest self-winding watch. But Baume & Mercier’s signature collection, the Riviera, is best known for its sophisticated elegance. Still a best seller today, it’s 12-sided bezel and alternating satin-finish and polished link bracelet has set it apart from other watches since its launch in 1973.
Combining the love of the craftsman with the demands of the master watchmaker, the brand’s creations express all the elegance of luxury watch making. Recognized since 1964 by its signature PHI, the Greek golden number symbolizing divine proportion, a Baume & Mercier watch represents fundamental values, superior quality in materials and craftsmanship, and a love of detail and design.