Edouard Heuer founded his workshop in 1860 with a mission to advance the cause of time measurement. Since then TAG Heuer has always been the avant-garde of watchmaking technology. TAG Heuer has written some of the most important pages in watchmaking history. Starting with the invention of the “oscillating pinion”, which is still used today for mechanical chronographs made by leading Swiss watchmaking brands.
In 1916, TAG Heuer pushed the technology further with the Micrograph, the first stopwatch to achieve 1/100th of a second accuracy. In 1966, TAG Heuer’s Microtimer was the first timekeeping instrument accurate to 1/1000th of a second. In 1969, TAG Heuer revolutionized chronographs at Basel by being the first to market an automatic chronograph movement, the famous Chronomatic 11 with a microrotor to rewind the barrels.
During this same period, the brand pioneered Swiss quartz technology and launched the first Swiss LED and LCD movements, showcased in the Chronosplit Manhattan, one of the first digital and analog display chronographs, introduced in 1975. 2004 brought the launch of the new Formula 1, which was first released in 1986, also introduced this year is the Monaco V4 Concept Watch, which has the first mechanical movement to operate with belts, linear weight, ceramic ball-bearings and four V-mounted barrels.
For 145 years the company has confirmed its vocation: that of producing watches which constantly push back the limits of precision, dependability and style. That is why TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860”.